The fashion industry comes together to help Japan

Officials in Japan expect the death toll to surpass 18,000 and have claimed the recent disaster  to be the worse crisis since World War II. Still, in the days since the earthquake and the tsunami, including after shock quakes, the Japanese people are trying to pick up the pieces of what was lost during the devastation.

Fashion designers, store owners and celebrities have come together to use fashion as a way to lend a helping hand to Japan.  Many organizations have donated out-of-pocket funds, hosted charity auctions and have designated earned funds from specific purchases all to help our friends in Japan rebuild their lives and their country.  Below is a list of ways the fashion industry is giving back and how you can be apart of it.

  • Make a purchase from Alexis Bittar’s website from March 21-March 25 and 100% of the proceeds will go to the Catholic Relief Fund
  • Purchase  Lady Gaga’s $5 wristband that reads, “We pray for Japan”  on her website and 100% of the proceeds will go directly to Japan relief efforts.
  • H & M has donated 100,000 garments to the Japanese Red Cross.
  • Tadashi Shoji is donating 10% of it’s store wide sales from both their Las Vegas Forum Shops and South Coast Plaza locations to the Japanese Red Cross.
  • American Eagle Outfitters has made a $10,000 donation to the American Red Cross which is currently working wth the Japanese Red Cross.
  • Rebecca Minkoff is donating $100 from the sales off each red bag purchased on her website to the Red Cross.
  • Josie Natori is donating 10% of all sales made during the month of April to the Red Cross.
  • Coach has donated 5 million dollars to the Japanese Red Cross. 
  • Diane Von Furstenburg and the CFDA are working together to create an online auction which will feature designs and special packages from a variety of designers. Proceeds from the auction will go towards Japan Relief.


Photo – Rebecca Minkoff red bags.  Courtesy of

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